What is Inbound Marketing: Examples and Strategies in 2022

What is Inbound Marketing: Examples, Strategies, and Stages

Full Information About Inbound Marketing in 2022

Inbound Marketing: The internet has become a basic need for most of the world’s people, Not only aims to find information or greet each other without being limited by distance but the internet is also used by business people to promote their products to the sales stage.

Lately, there are more and more digital buying and selling activities or commonly known as e-commerce by MSMEs or large-scale companies. Don’t you want to achieve maximum results in marketing using the internet?

Now is the time for you to use an inbound marketing strategy.

If previously marketing activities were carried out by outbound marketing, now many are doing inbound marketing. In essence, inbound marketing is a marketing activity that is done to help you get more consumers.

Inbound marketing will make your product more recognizable and attractive for consumers to find. Until the last few years, there are still many business people who use outbound marketing in implementing a campaign strategy, until finally the method is felt to be no longer relevant.

Then they started turning to inbound marketing strategies. What exactly is inbound marketing? Come on, read this article to the end, Majoopreneurs!

Also Read: What is Outbound Marketing: Definition, and Process

Understanding Inbound Marketing

So, inbound marketing is a way of marketing that is done to help potential customers find your business or company easily. If in general, a business is looking for consumers, then inbound marketing will make consumers look for business.

The concept of inbound marketing was first coined by Brian Halligan, CEO, and co-founder of HubSpot in 2005. Since 2006, inbound marketing is considered an effective marketing way of running a business online. Slowly, this concept continued to grow until it got attention and was implemented by most businesses in 2012.

Well, to get potential customers to look for your business, of course, you have to get them interested in your business, right? Therein lies the main principle of inbound marketing.

You must be able to do your best to make potential customers feel interested and make them need your business. Broadly speaking, inbound marketing is a marketing technique that uses relevant content and interactions to get your business discovered by consumers.

These consumers will get closer to the products and services that you provide. By taking advantage of today’s consumer habits, which use the internet almost every day, of course, inbound marketing must maximize the functions of social media, electronic mail, search engines, websites, and blogs.

Through all the platforms above, you as a business person must be able to provide quality and useful content to attract the attention of consumers. This includes trying to get consumers interested and naturally looking for your business. So they won’t think that what you show is interfering with their activities.

That’s why the marketing content is not made haphazardly. You have to analyze the problems and habits that are always done by consumers. Then connect those consumer problems and habits with the products and services you provide. This method is done so that the content displayed is not only interesting but also useful.

Because usually, people are now looking for solutions through social media or search engines inbound marketing is the right way to be implemented.

Consumers will use your products and services as solutions and things that provide benefits for their problems. This type of consumer usually has a very high probability of becoming a regular customer of your products and services.

Another advantage that can be obtained from inbound marketing is cost savings.

Some of the most common inbound marketing activities are social media marketing, blogging, search engine optimization (SEO), e-mail marketing, setting up landing pages, maintaining leads, and creating articles, videos, infographics, and others.

Also Read: What is Warehouse: Functions, Benefits, and Types

Inbound Marketing Strategy

1. Offer Content

Offering this content is mandatory. The reason is, that this can have a good impact on customers and also on your business. With the presence of content offerings to customers, they will always be reminded of the business.

You can offer and deliver content that suits your customers. In addition, the content must also be really useful for them.

2. Raise Awareness

Awareness of awareness experienced by customers in a business can happen at any time. Especially when they need your product.

This awareness can be born in various ways, but usually, it will appear after doing the marketing process.

3. Interaction

Another important part of carrying out an inbound marketing strategy is to interact.

If the interactions built by the company and customers can be done well, then your customers may become loyal customers. So, good interactions will make customers feel satisfied and make them loyal.

4. Giving Suggestions

Usually, every customer has their problems. Such as problems when using products from your business.

You must be able to give the right advice to customers. The process of giving this advice must of course be done in a good way. At a minimum, the advice should be useful to the customer.

photo Inbound Marketing infograph chart
photo Inbound Marketing infograph chart

Stages and Examples of Inbound Marketing

Broadly speaking, there are four stages in doing inbound marketing, namely:

1. Attract

The first stage to attract the attention of the audience / potential customers is to make something interesting. At this attract ( Brand Awareness ) stage, several things are needed so that it is easy for the audience to find your business/product digitally.

SEO (Search Engine Optimization)

Create keywords that are relevant to your business/product. A product or service search is searched using Google. Strive for your product to appear on the first page.

Social Media Content

Create something that has value for the audience, but still shows the advantages of your product/business.

Please remember, that the current audience is dominated by millennials. So, create interesting content according to their characteristics. Also, use the services of influencers if necessary.

Optimized Site

Make sure your website is included in the index so that it is easy to find and has been optimized for mobile.

Digital Advertising

Maximize the performance of your content to get closer to / attract the target audience. You can do this using Google Search, GDN, YouTube Ads, or Programmatic Ads such as A scope, Double Click, and others.

2. Engage – Convert

One of the keys to the success of Inbound Marketing is the creation of good Brand Engagement between the brand and potential customers to increase conversions.

Landing Page Optimization
  • If you want to attract a potential audience in an attractive campaign, use an optimized minisite/landing page.
  • The landing page can be in the form of quizzes, selfies, or other lead magnets that can attract the attention of these millennials.
  • Communication, use a language style that suits the audience
  • Open, make the audience know more about your product/business on the landing page.

Give clear pictures of the challenges they face and how your product/business can be a solution for them.

Forms and Call to Action

Make a simple landing page but with a clear form and call to action, so that the audience voluntarily shares personal information. Don’t forget to set up pinpoints so that the campaign is more measurable and targeted.

It should be noted that in this process they are still in the learning stage and have not narrowed down their options. To create a support channel so they can be contacted further.

3. Engage – Close

The next stage is Brand Engagement with a phase for Close Leads to become Customers/consumers.

CRM Synchronization

Our goal as a brand is to get them engaged by finding them through CRM Synchronization, gathering them, and segmenting those leads.

Personalized Digital Assets

Process the Leads data using the Digital Assets that you have ( personalized email, web, social media ) by providing attractive offers such as vouchers and others as appropriate.

Remember, don’t just stop! Do the approach continuously and gradually until the audience makes a purchase.

4. Delight

This stage of delight is very important. At this stage, the company must ensure that its customers get satisfaction with the products the company provides to get loyal customers or the Brand Loyalty phase.

Several large companies such as telecommunications and banking companies have started to implement this. Some ways that can be done are by making assessment polls, customer satisfaction surveys, and using e-mail marketing.

Conclusion

So, what about your company/business? Have you implemented Inbound Marketing correctly from the Brand Awareness – Engagement stage to loyalty?

If not, then this is the right time to start running before your customers switch to other competitors.

Also take a peek at other marketing tricks and strategies in the articles that Local Feed has prepared for you, yes!

Although inbound marketing requires hard work, after that you will make potential customers look for your products and become loyal customers.

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