Understand the Online Vegetable Business Strategy Before Starting 2022

Understand the Online Vegetable Business Strategy Before Starting

The Strategies in Vegetable Business Marketing

In recent years, the online vegetable business has become quite popular all over the world. The vegetable business is considered to have a good opportunity for businessmen who are already professionals, as well as those who are still beginners.

One of the reasons is that vegetables are one of the staple foods for Indonesian people. The more people who are looking for and need it, it means the opportunity to profit from the online vegetable business is even greater.

It is natural that in the end, many business people want to try their luck in this vegetable business. However, there are not a few business people who don’t know how to properly organize and manage an online vegetable business to avoid losses.

Just like other business fields, an online vegetable business also requires a well-organized vegetable business strategy so that it can become a reliable source of income.

Vegetable Business Opportunity
Not only in India, but in several other countries, vegetables have also become one of the basic needs that are needed every day. People who need it are not only from households, but also from other businesses, such as owners of restaurants, restaurants, hotels, and many more.

From this description, you can see that the market share of the vegetable business is very wide. Starting from small parties to large parties.

Several things make the vegetable business a promising and profitable business opportunity, including:

  • Vegetables are one of the daily necessities
  • Sales know no time, can be sold in the morning, afternoon, and evening
  • Can be sold in the form of small and large parties, both with a cooperation system and direct sales
  • There are quite a several sales methods, ranging from selling at home, traveling around, and
  • renting strategic places, to an online vegetable business
  • Suitable for running in rural and urban areas
  • Including businesses that can be started on a small or large scale
  • The amount of capital needed can be adjusted
  • No special skills are required to start a business
  • The profit earned is calculated based on the difference between the selling price and the wholesale price. So that the selling price can be more flexible.
  • The possibility of feeling a loss or going bankrupt is very small.

From these points, it can be seen that the vegetable business can indeed be started even by a novice businessman.

This online vegetable business cannot be underestimated, because the profit value is also very good. If you are just starting a business in this field, it never hurts to start with less capital first while you learn the types of vegetables that are more needed and desired by buyers.

Vegetable Business Constraints and Risks
Like two sides of a coin, if there is a good side there is a bad side to something. Likewise with the vegetable business, although it has good opportunities, this business also has obstacles and risks like other types of businesses.

The following are some of the obstacles, challenges, and risks of the online vegetable business :

  • Consumers only like fresh vegetables
  • Some types of vegetables are very easy to change conditions in a short time, so you must understand how to care for them.
  • Sometimes consumers will bid or ask for a discount. So you should always be ready to give it.
  • There are so many different types of vegetables that there are, so it’s best to remember them carefully.
  • Fairly high business competition

Also Read: What is an Interim Dividend, What Does It Mean?

Example of a Profitable Vegetable Business

If you are interested in getting into the vegetable business, here is an example of a profitable vegetable business for various reasons.

Chilli
Red chili is an example of a profitable vegetable business. The main reason is that chili is the best commodity to invest in.

The prospect of the red chili vegetable business is very good because people in various countries including Indonesia like to eat chili. Various types of chili that you can grow are cayenne pepper, curly chili, green chili, and others.

To get the seeds, you can buy them at stores that provide various types of chili seeds. You can also look for chili seeds in online stores or marketplaces.

Spinach
Spinach is one type of vegetable that is liked by many people. Spinach is quite easy to find in various places and makes it proof that spinach is indeed quite easy to grow.

The advantage of growing spinach is that you only need to cut the stems and leaves, no need to pull out the roots. That way, you don’t have to replant it because the branches will grow back.

Kale
Not only can it be an example of a profitable vegetable business in the business sector, but in fact, the content of substances contained in kale also has many benefits for the body.

Kangkung is a vegetable that is quite easy to plant and care for. To grow these vegetables, you only need to provide an adequate supply of water. You can plant it in rice fields or build a moor (dry land/field).

Cucumbers
The market demand for cucumbers is always high and practically everyone needs it. The reason is that cucumbers can be consumed directly or as additional ingredients such as rujak, batagor, Gado-Gado, and others.

Cucumber growth itself is quite fast. Because it only takes a few weeks to wait for these vegetables to harvest.

Pare
One of the reasons bitter melon is an example of a profitable vegetable business is because there are so many fans of this type of vegetable. Not infrequently the stock of bitter melon in the market is not enough to meet the needs of the community.

Pare is one of the vegetables that is sought after by many people because it has various benefits for the health of the body. If you can take advantage of this, bitter melon can be a type of online vegetable business that will bring many benefits to you.

profitble Vegetable Business Strategy
profitble Vegetable Business Strategy

Online Vegetable Business Strategy
Starting an online vegetable business is a brilliant idea. To get started, you don’t need too much capital, but you still need the right online vegetable business strategy.

Here are some online vegetable business strategies for beginners who are just starting their business:

Determine the Type of Vegetables to be Sold
The types of vegetables that are most often consumed daily are spinach, kale, carrots, green and white mustard, corn, tomatoes, potatoes, eggplant, and cabbage.

You have to decide what kind of vegetables to sell. It would be great if it turned out to be able to provide all types of vegetables, but it’s not a big problem if you only sell common vegetable commodities first.

Find a Credible Vegetable Vendor
Once you have determined the type of vegetables to be sold, it will be easier to find vendors who provide fresh vegetables for you to resell.

The important thing that must be considered when starting a vegetable business is quality and timeliness. If you choose the wrong supplier, it will be very detrimental for both you and the consumer. You can work with local farmers or traders at the nearest big market.

Choose the Most Efficient Vegetable Shopping Method
Consider starting an online vegetable business with a pre-order system. Pre-order is a sales system where consumers can place an order in advance and the merchant provides it according to the specified time.

This is quite helpful for you in terms of vegetable management because you don’t need to stock up on too many types of vegetables that have the risk of rotting or not being fresh.

Provide a Special Refrigerator
Having an online vegetable business doesn’t mean you don’t need supporting equipment, such as a refrigerator or freezer and airtight storage boxes.

Learn how to organize your vegetables and don’t forget to always check the freshness of the vegetables.

Take advantage of fast and practical delivery services
One of the important things you need to think about before starting an online vegetable business is how to send vegetables that have been ordered online to consumers on time.

Also, think about good packaging so that the vegetables are not damaged or even rotten on the way.

Tips for wrapping vegetables:

  • Wrap with perforated paper or plastic.
  • Put it in the icebox for shipping over a long distance.

Also Read: Profitable Frozen Food Business Opportunity in 2022

Branding Through Social Media
The online vegetable business also needs branding. Branding can be a vegetable business strategy that makes consumers remember and be able to identify brands or products easily.

You can start branding by creating logos, mascots, and slogans, designing attractive product packaging, and continuing to promote online.

You can also create a special website for your online vegetable business. A website will help you market your products and reach more consumers. Consumers can easily access price information, product descriptions, or other information related to your brand.

Make sure you always interact with your audience on social media to stay well connected. Be sure to always listen to criticism and suggestions to improve performance.

Vegetable Type Category
The purpose of an online vegetable business is to make it easier for consumers to get fresh vegetables for consumption, without the need to leave the house. In addition to selling vegetables individually by type, try to make categories of types of vegetables based on the menu and food portions.

Examples of vegetable type categories:

  • 1 package of vegetable soup for 3-4 servings.
  • 1 package of vegetable tamarind for 5-6 servings.
  • 1 package of vegetables for a capacity of 1-2 servings.
  • 1 package of spinach with corn and carrots for 3-4 servings.

You can also create many other categories according to your family’s favorite menu. Each package consists of all kinds of vegetables and complete spices for direct cooking.

The Importance of the Role of Promotion
The vegetable business strategy that is no less important is promotional activities. Don’t hesitate to do promotions to introduce your brand, build trust, and attract the attention of potential consumers.

There are various types of promotions that you can try, for example, discounts for the first buyer, free shipping features, buy 2 get 1, or other gifts.

You should always be able to explore brilliant promotional ideas while calculating the cost of the promotion.

How to do an online vegetable business
In practice, there are many options for an online vegetable business that you can choose from. For example, selling vegetables raw or cooked. Both do not need to spend a lot of capital.

Create Social Media Account
Try to create social media accounts, such as Instagram and Facebook, then give the account an attractive name for your online vegetable business.

Upload a photo or video that is clear and interesting for the audience to see, don’t forget to also be able to provide a caption that inspires people to buy vegetables.

Promote to Neighbors, Friends, and Family
Inform your closest neighbors, friends, and of course family regarding the business you are running. Don’t forget to also offer to your nearest neighbors to buy the vegetables you sell.

Neighbors can be potential regular customers because they are close and easy to reach. So, don’t underestimate this.

Try to ask their opinion regarding the experience of buying vegetables in your vegetable business, the goal is that you can use it as an evaluation material and be able to develop the business.

Join the Marketplace
With all the current technological developments, it feels like you have to open a shop in a marketplace that is currently very popular. The reason is that nowadays more people believe in shopping there.

The pre-order system in the marketplace is known to be more well organized. In addition, the cashback and free shipping promos also make more people prefer to shop at the marketplace.

Don’t forget to be diligent in updating vegetable stocks and responding to discussions, chats, or other questions from customers.

If you are still confused about determining the right promotional program for your online vegetable business, you can take advantage of the online store application feature from major which has been integrated with several marketplaces such as Shopee, Tokopedia, and also Bukalapak.

With this integrated system, you don’t have to bother opening marketplace applications one by one to check stock or incoming orders. The process of receiving orders, shipping, managing products, promos, and inventory can be done from one place with a major.

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