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Start a Business from Scratch in 2022
Start a Business: A business is an organized individual business activity to generate funds by selling goods and services to make a profit in the process to meet the needs of the community.
There are several ways to start a business that can be taken into consideration so that any obstacles and failures that you encounter can be anticipated with careful preparation.
Why Should You Start A Business?
Starting a business is not an easy thing. Many challenges must be passed so that you can become a successful entrepreneur. However, why are so many people willing to fight to build a business? Here are some reasons why someone would give up their time and energy to start a business.
1. Limited Job Opportunities
Every year, the number of unemployed in Indonesia is very likely to increase. This is due to the lack of job opportunities or the increasing number of people of working age who have not been able to get jobs that match their abilities.
This condition can encourage someone to open up jobs by starting a business.
2. Get Additional Income
This is the most common reason for someone wanting to have their own business. Even so, getting a profit is not a guarantee that you can get easily.
However, this does not mean that this is an obstacle for someone to start their own business, right!
On the other hand, opening your own business can provide potential employment opportunities for others. It can help reduce the unemployment rate in Indonesia.
3. Gaining Freedom
Many people yearn to have a sense of freedom from working and creating their income. When you work in an office, you are asked to comply with all the rules applied by the company.
It’s different from setting up a business. You are the one who manages all operations and determines the direction of the company you build. This freedom and freedom is what many people usually seek.
4. Old Age Invest
Setting up a business can be an investment in old age. All businesses that have developed can even run without the intervention of business owners, which are the hopes of business people. Finally, you can start enjoying the profits from the business that you have been building.
How to Start a Business
If you are curious but are afraid to start a business, here’s how to start a business from scratch that you can take into consideration.
1. Adjust to your Passion
A business that is run based on passion can make you more excited. That way, you won’t give up easily when you encounter problems or experience failure.
Usually, you will find it easier to find ways you can solve all problems and obstacles when running a business.
2. Market Research
To strengthen your business plan, it’s a good idea to do some research on the market you want to explore. This is important so that you can see the point of view in the field and understand the competition that occurs in it.
Market research can also be used to dig up the right information as a consideration in developing a strategy that supports your business goals.
There are many ways you can do market research. One of them is by conducting a survey. Generally, surveys are conducted randomly to get an overview of the business you are currently in
3. Make the best possible plans and goals
A business plan is an important factor to prepare before you enter the business world. By drawing up a well-thought-out plan and a clear vision and mission, you can make your business goals clearer.
That way, the journey in business can be directed and motivate business development to be bigger.
There are four ways to prepare a business plan that you can do, namely:
a. Get to know the business
Understand and learn first the potential, forms, and challenges that may be faced in the business.
This step is very important for building a business, seeing the impact of the data and information obtained can provide information about the steps you can take and the risks that could occur.
b. Determine business direction and goals
Every businessman needs to have a targeted view and goal as the target of the company he wants to establish.
The existence of clear directions and goals helps the company plan the business flow and the resolution of any problems that may arise.
c. Define business targets
Do not forget to always determine the right business target. By setting clear targets, companies can adjust other needs, such as marketing, social media, and the production process in line with the desired target market.
As a result, the goods produced can also be packaged more professionally and of high value.
d. Write a business plan
After you can do the three stages above, then you can put it in written form so that the business plan that is made can be immediately applied and evaluated to get maximum output.
4. Prepare Capital
To be able to start a business, you need not only products and services, but also need capital as one of the most basic requirements.
There are four benefits of capital in starting a business, namely:
a. Have a place of business
A business that you will set up needs a place to run its activities. The place of business is also important in the licensing process of the business to be established.
This is where capital has an important role in the procurement of business premises.
b. Production material
Then, capital is also needed to provide raw materials or initial facilities for each production activity. Often, the tools and equipment needed also have a price that is not cheap.
c. Human Resources
Human Resources is a necessity that should not be missed in running a business.
You may need someone else’s help to start the business. Well, to be able to provide salaries and other rights from your Human Resources, you need capital, right?
d. Anticipate the unexpected
Along the way, it may not always go well. Sometimes things happen that are out of control that has an impact on the business you are starting.
This is the next role of the capital you have to protect an existing business.
5. Create Products and Business Models
You also need to create a business model from a predetermined product. Starting with determining the target market, product features, services provided, marketing process, and so on.
The product is the main thing that will be sold to consumers. Adjust the product to be produced to the needs and target consumers to be achieved by the objectives of the business itself.
After making a plan, the next thing you have to do is execute it. Along the way, you will learn by directly encountering the obstacles and difficulties that you need to face.
7. Create a Branding and Marketing Strategy
Selling goods is not only about the products you will sell, but also how you market and promote your products or services to potential consumers.
Some consumers may buy the product not because of the benefits it gets, but because of the brand that offers the product.
Marketing strategy is one of the ways used to introduce products to potential consumers. Every type of business must brand its products.
This is done so that potential consumers can get to know the product and the quality of the goods you market.
Then, how do you build a brand for you who are just starting a business?
a. Create a brand identity ( brand identity )
Brand identity or brand identity is all the parts that shape people’s views of a brand. Various elements contained in the brand identity serve to convey the commitment, character, and value of the product to be known by consumers.
The character that is built from this identity will be known and always remembered by consumers. For this reason, a company needs to consider all aspects of forming this brand identity.
b. Create a website
Using a website can help increase consumer confidence in the products you are going to market. Good website management can affect consumer interest and trust.
On the other hand, using a website that is done properly can increase sales and maintain the continuity of your business.
c. Take advantage of social media
Social media is one of the best media to carry out the promotion process. This media can accommodate the desire of consumers to interact and participate in the company.
Consumer involvement in the company can affect the level of consumer loyalty. This will also have an impact on sales, market share, and business profits.
d. Integrate with e-commerce
The more e-commerce platforms, the more choices for consumers to shop according to their needs and desires.
This also encourages business actors to integrate sales accounts with e-commerce. That way, consumers can easily access the online store that you created.
8. Do Evaluation
Every business actor who has just started his business is bound to encounter various obstacles and mistakes, and to be able to get past them you need to do regular evaluations.
In an evaluation, generally, you will be faced with several criteria that will direct you to be able to solve each problem.
The evaluation results obtained will be a provision for your next business trip.
9. Improve Product Quality
After you carry out an evaluation, then you can use the results to improve the quality of the products you develop.
Maintaining and paying attention to product quality is the main key needed to increase growth in the business. Businesses that offer products without good quality will be difficult to develop because customer interest in the product decreases, so purchases also decline.
Starting a business is anything but something simple. It takes a lot of battles until you can, at last, feel the outcomes. It makes a cautious thought and conclusive move to get everything rolling.
In any case, that doesn’t mean starting a business is incomprehensible, right. Indeed, for those of you who need tips on beginning a business, you can learn them here.
When your business is going, you can grow it with the assistance of a POS application like a major. In it, different elements will make it more straightforward for you to deal with all parts of your business. Intriguing, right!